Dry Cake Business Ideas and How to Run One
Dry cakes and cookies are the kind of treat that is in high demand as Eid al-Fitr and Christmas approach. Because there are plenty of buyers and they can be stored for a long time, a dry cake business can be a great way to boost your income. However, if you are still unsure which dry cakes to sell, read the recommendations and tips for running this business below!
Unique Dry Cake Business Ideas to Consider
Indonesia is a country very rich in culinary traditions, including a wide variety of dry cakes. To save you the confusion, here are some dry cake business recommendations you can try.
1. Dry brownies
Brownies are a cake that has had many fans from the very beginning. Even so, consumers still need innovation so that the brownies products you sell don't become boring. Therefore, offer brownies in dried form as an additional variant, or even as the main item when you want to start a small dry cake business. To keep them from being too hard, slice the brownies to just the right thickness and store them in jars so they don't easily break from being crushed and so on.
2. Dry cream puffs
Much like brownies, cream puff fans are also plentiful in Indonesia. This soft-dough pastry filled with custard stays delicious even when made in a dried version. Its shelf life is also longer, about one month. To add more variety of flavors, you can offer fillings such as chocolate spread, matcha, or vanilla inside. Serve them in jars to make them look even more appealing.
3. Chocolate stick
Another dry cake that sells out ahead of Eid and Christmas is the chocolate stick. You can make other chocolate variants like this chocolate stick . Just make sure you have an oven for baking! You can also vary the chocolate, for example by using white chocolate. Use the two chocolate variants half and half to make it more appealing.
4. Marie biscuit balls
The next dry cake business recommendation you can try is Marie biscuit balls. The flavor of Marie biscuits is beyond doubt, especially when reinvented as little balls. To attract more children, dip the balls in various flavors, such as chocolate or vanilla. Then, place the balls on round paper cups and arrange them neatly in jars.
Also read: 5 Online Stores That Sell Unique Eid Parcels
Tips for Running a Dry Cake Business
With a wide market reach and an easy production process, it's no wonder many people also pursue the dry cake business. So, what are the tips to help you stand out?
1. Determine the type of cake to sell
Starting a dry cake business doesn't require selling many products right from the start. It is better to identify your strengths and maximize them first with that type of cake. After releasing it to the public, ask for feedback from them. Once your dry cake creation is close to perfect, only then focus on expanding the variants.
2. Choose a specific target market
Besides choosing the type of cake to sell, determining the target market is also important for your business's future. If you target a clear market, it will make it easier to choose suppliers, set prices, and use the right marketing strategy. So, first decide whether your market is the middle-to-upper class or the opposite.
3. Prepare quality tools and ingredients
The next step is to prepare quality tools and ingredients that match your chosen target market. Even if you will sell products to the lower-middle class, try to use the best tools and ingredients within that price standard. However, if your products will be sold to the middle-to-upper class, using premium ingredients is the best choice.
4. Apply a unique promotional strategy
Next, market the products you sell so people know they exist. If your target market mostly uses WhatsApp, share your product catalog and promo prices in family groups, friend groups, and culinary stall groups. However, if your buyers usually use Instagram, design a more complex and unique marketing strategy.
5. Create an easy ordering and payment flow
When running a business, an easy ordering and payment flow will certainly make customers happier to shop with you. If you run this dry cake business online with a pre-ordersystem, use Payment Link from Midtrans as a practical and secure payment solution.
Also read: 7 Tips for Running a Dry Cake Business Ahead of Eid
Those are some dry cake business ideas you can try, along with tips to get started. Don't forget, to improve your customers' shopping experience, use Payment Link from Midtrans, which can accept more than 24 payment methods. You only need to pay an administration fee after a transaction is successful.
